Singles' Day Cards

Singles' Day began in the 1990s among Chinese university students as a tongue-in-cheek celebration of being single, chosen for the date 11/11 because the four '1's symbolize single individuals. It was popularized nationally and transformed into the world's largest online shopping festival after Alibaba and other e-commerce platforms launched major sales events on November 11 beginning in 2009. Today it is both a cultural celebration of singlehood and a major commercial event with enormous retail sales and widespread global participation.